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Business Strategy


Building a Human First Business
A high-end photography businesses don’t need to be overcomplicated to be successful.

Jill C Smith
Jul 293 min read
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Why a Pricing Calculator Isn’t Enough and How to Use This Worksheet to Really Understand Your Pricing
Instead of giving you one number, this worksheet lets you see how each offer contributes to your bottom line.

Jill C Smith
Jul 82 min read
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Should Going Full Time Always Be the Goal?
We hear it all the time. If you’re not full-time, you’re not doing it "for real." But what if that isn’t the only path? What if staying part-time is actually a smart and sustainable move?

Jill C Smith
May 193 min read
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The Power of Consistency
There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

Jill C Smith
Apr 142 min read
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Building a Marketing Plan for Your Photography Business
We agonize so many other parts of the job, when a really dialed in offer suite is going to ultimately get us booked.

Jill C Smith
Mar 281 min read
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Planting Seeds in Your Business
So many photographers make the mistake of believing posting to social media is all the marketing they need to do.

Jill C Smith
Mar 53 min read
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How I Average $460 an hour on Mini Sessions Using Pixieset
Mini sessions can transform your photography business when managed correctly.

Jill C Smith
Feb 222 min read
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Raise Your Prices Without Losing Clients
Talking about pricing as a photographer can feel uncomfortable.

Jill C Smith
Jan 282 min read
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Feeling Stuck in Your Photography Marketing? Join the 6-Week Marketing Playbook Challenge
Join my FREE 6-Week Marketing Playbook Challenge today and start building a marketing plan that actually works.

Jill C Smith
Jan 62 min read
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Why Email Marketing Is Essential for Photographers (And How to Get Started)
Email marketing is one of the most powerful, overlooked tools in your photography business.

Jill C Smith
Dec 16, 20242 min read
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How to Use Instagram as a Photographer (Without Feeling Like You're Just Shouting Into the Void)
Instagram can be an incredible marketing tool for photographers—when it’s used the right way.

Jill C Smith
Oct 7, 20242 min read
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Pricing Your Mini Sessions
I've found that far too many photographers include what they call mini sessions as a part of their offer suite, but are not actual mini ses

Jill C Smith
Sep 9, 20241 min read
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Busy Season is Coming; 5 Ways to Prepare Now
As the busy season approaches, it's crucial for photographers to get ahead and ensure they're ready to meet increased demands. In the...

Jill C Smith
Aug 26, 20242 min read
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Increase Your Value, Not Your Overhead
When it's time to raise your prices, I encourage photographers to explore strategies to enhance the value of your photography services...

Jill C Smith
Jul 22, 20242 min read
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Elevate Your Client Experience
Ensuring a positive client experience from the initial inquiry to the final delivery is crucial for building a thriving business.

Jill C Smith
Jun 24, 20242 min read
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The Right Way to Onboard an Associate Photographer (Without the Headaches)
Hiring an associate photographer can be a game-changer for your business, offering opportunities to expand services and increase revenue....

Jill C Smith
Apr 22, 20242 min read
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Is Your Offer Suite Actually Profitable? How to Audit Your Offers and Make Smarter Business Decisions
At the beginning of every year, I sit down with one big question in mind: Which of my offers are actually worth my time? It’s easy to...

Jill C Smith
Feb 5, 20242 min read
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