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Business Strategy


The Power of Consistency
There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

Jill C Smith
Apr 142 min read
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Building a Marketing Plan for Your Photography Business
We agonize so many other parts of the job, when a really dialed in offer suite is going to ultimately get us booked.

Jill C Smith
Mar 281 min read
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Planting Seeds in Your Business
So many photographers make the mistake of believing posting to social media is all the marketing they need to do.

Jill C Smith
Mar 53 min read
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How I Average $460 an hour on Mini Sessions Using Pixieset
Mini sessions can transform your photography business when managed correctly.

Jill C Smith
Feb 222 min read
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Raise Your Prices Without Losing Clients
Talking about pricing as a photographer can feel uncomfortable.

Jill C Smith
Jan 282 min read
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Feeling Stuck in Your Photography Marketing? Join the 6-Week Marketing Playbook Challenge
Join my FREE 6-Week Marketing Playbook Challenge today and start building a marketing plan that actually works.

Jill C Smith
Jan 62 min read
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Why Email Marketing Is Essential for Photographers (And How to Get Started)
Email marketing is one of the most powerful, overlooked tools in your photography business.

Jill C Smith
Dec 16, 20242 min read
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How to Use Instagram as a Photographer (Without Feeling Like You're Just Shouting Into the Void)
Instagram can be an incredible marketing tool for photographers—when it’s used the right way.

Jill C Smith
Oct 7, 20242 min read
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Pricing Your Mini Sessions
I've found that far too many photographers include what they call mini sessions as a part of their offer suite, but are not actual mini ses

Jill C Smith
Sep 9, 20241 min read
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Busy Season is Coming; 5 Ways to Prepare Now
As the busy season approaches, it's crucial for photographers to get ahead and ensure they're ready to meet increased demands. In the...

Jill C Smith
Aug 26, 20242 min read
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Increase Your Value, Not Your Overhead
When it's time to raise your prices, I encourage photographers to explore strategies to enhance the value of your photography services...

Jill C Smith
Jul 22, 20242 min read
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Elevate Your Client Experience
Ensuring a positive client experience from the initial inquiry to the final delivery is crucial for building a thriving business.

Jill C Smith
Jun 24, 20242 min read
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The Right Way to Onboard an Associate Photographer (Without the Headaches)
Hiring an associate photographer can be a game-changer for your business, offering opportunities to expand services and increase revenue....

Jill C Smith
Apr 22, 20242 min read
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Is Your Offer Suite Actually Profitable? How to Audit Your Offers and Make Smarter Business Decisions
At the beginning of every year, I sit down with one big question in mind: Which of my offers are actually worth my time? It’s easy to...

Jill C Smith
Feb 5, 20242 min read
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