Building a Marketing Plan for Your Photography Business

We agonize so many other parts of the job. Are our skin tones good? Are we making enough reels? Do we have an on brand logo? But the truth is, a really dialed in offer suite will ultimately lead to more bookings with the people we want to work with.

Your offer suite should be made up of three types of offers; your main offer, which is like the entree on your menu, your back pocket offers, which is like an appetizers, and your foot in the door offers, which are like the free samples.

Each January, I reevaluate my offer suite and figure out what's working and what's not. Then, I decide what my 4 main offers will be (and these can be blanketed categories, newborn sessions, family sessions, etc) and focus on marketing one main offer per quarter, with 2-3 supporting offers alongside it. From there, I build out my offer skeleton for the year, and I actually make it my desktop background on my work computer, so that I can stay focused on what I need to be talking about in my marketing each quarter. I can, and usually do make tweaks and course correct, but this acts as a marketing compass, so I can stay focused and remain intentional.

If you're looking for a structured playbook for getting your marketing on point this year, sign up for my 6 week challenge, The Marketing Playbook. Each week I'll send you actionable tasks you can do in your business, in just an hour or so a week, to ensure your calendar stays full and your goals are met each year.