The Power of Consistency

There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

If you’re not already listening to The Family Photographer Marketing Podcast, go ahead and hit subscribe. Fiona’s blend of strategy and heart is a breath of fresh air, especially for those of us who’ve spent years navigating the hustle-and-burnout cycle.

I had the chance to sit down with Fiona for an episode of The Business Focused Photographer, and let me tell you—this one’s a gem. We covered a lot of ground, but here are some of my favorite takeaways:

1. Market in a Way That Reflects Your Values

Fiona is intentional about building a business that works for her, and that includes the way she markets. She’s not interested in chasing trends just because they’re trendy. Instead, she leans into connection-based marketing that centers authenticity and long-term relationships.

Whether it's through blogging, email, or social media, Fiona chooses platforms that feel aligned—not just “what everyone else is doing.”

2. Be a Thoughtful Consumer of Marketing Advice

We talked about the overwhelm that can come from constantly consuming business content. Fiona made a great point about being selective: “If you're always listening to other people's strategies, you might never take the time to actually implement your own.”

That one hit home.

Her advice? Pick a couple of trusted sources (she actually recommends not listening to every episode of her own podcast—how’s that for integrity?), implement what resonates, and let go of the rest.

3. You Don’t Have to Be Everywhere

Fiona runs a successful, profitable business while staying firmly rooted in her lane. She’s not creating reels every day. She’s not posting on five platforms. She’s not doing what everyone else is doing—and that’s exactly the point.

She shared some behind-the-scenes about her marketing process, from batching blog content to setting up automations that support her without overwhelming her. It’s a reminder that slow and strategic can still be wildly effective.

4. Don’t Let Idealism Get in the Way of Progress

This one felt personal. Fiona talked about balancing her vision for the future with the reality of what’s working now. She doesn’t sacrifice profit for perfection—and she encourages other photographers to resist that urge too.

It’s easy to get stuck thinking, “If I can’t do this the right way, I won’t do it at all.” Fiona offers a gentler, more sustainable approach: Do it in a way that works for you right now. That can evolve later.

Final Thoughts

I walked away from this conversation feeling grounded, focused, and more than a little inspired. If marketing has felt heavy or confusing lately, do yourself a favor and listen to this episode.

You’ll find permission to do less, clarity on what matters most, and practical advice that actually feels good to follow.

👉 Listen to the episode here