There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

We agonize so many other parts of the job, when a really dialed in offer suite is going to ultimately get us booked.

So many photographers make the mistake of believing posting to social media is all the marketing they need to do.