Marketing

In this conversation, I sat down with Tiffany Crenshaw of Animal House Photography in North Alabama to talk about something that does not get nearly enough airtime in our industry: in person networking.

Alan is New York based, and his work spans food, portraits, macro, and still life. But the part that hooked me was not just the images. It was the way he talks about building a creative life that actually supports you, instead of slowly wrecking you.

A lot of photographers treat marketing and sales like two different things. Post pretty work. Hope someone inquires. Send pricing. Cross fingers. Helena sees it differently.

Whether or not you built one intentionally, you have a sales funnel.

Most of us are not afraid of strategy. We’re afraid of rejection. We do not want to be told no.We do not want to feel annoying.We do not want to feel like we are bothering people.We do not want to come across as pushy or desperate.

We talked about how to upsell video without burning out, and she came in with a simple five step framework that honestly made me want to open my camera and toggle to video immediately.

There’s no shortage of marketing advice out there for photographers. But every once in a while, someone comes along who makes it all feel doable—and dare I say, enjoyable. Fiona Margo is that person.

We agonize so many other parts of the job, when a really dialed in offer suite is going to ultimately get us booked.

So many photographers make the mistake of believing posting to social media is all the marketing they need to do.

Mini sessions can transform your photography business when managed correctly.

Getting new clients can feel like an uphill battle—especially when they don’t know you yet. The hardest part of booking isn’t the session...

Talking about pricing as a photographer can feel uncomfortable.

Join my FREE 6-Week Marketing Playbook Challenge today and start building a marketing plan that actually works.

Email marketing is one of the most powerful, overlooked tools in your photography business.

As a photographer, maintaining a consistent social media presence is key to staying top of mind for potential clients.

Instagram can be an incredible marketing tool for photographers—when it’s used the right way.

As the busy season approaches, it's crucial for photographers to get ahead and ensure they're ready to meet increased demands. In the...

Email marketing is one of the most powerful ways to nurture leads, build trust, and convert potential clients into bookings. But sending...